The MRS Advanced Certificate in Market and Social Research: I’ve recently taken the exam and completed the coursework for the Advanced Certificate in Market and Social Research methods which is administered by the Market Research Society (MRS). I’m a big believer in utilising insight in the marketing process – including... read more →
Jun
28
May
13
Marketing and the Familiarity Principle: Another month, another blog post on consumer psychology and how understanding your customers at a subconscious level can help boost your marketing effectiveness. This month, we explore the familiarity principle – also sometimes known as the Mere Exposure Effect. {Tweet this}[responsive] ... read more →
Mar
29
Mobile Friendly Websites and SEO: Small businesses are often encouraged to have an online presence, and we strongly agree with that here at Rippleout! However, having a website is no good if you don’t maintain it, or keep up to date with changes in the online marketing landscape. One such... read more →
Mar
12
Terry Pratchett: If you’re looking for a marketing post this isn’t it. The vast majority of Rippleout posts are related in some way to marketing, but in this case not. No hard feelings if you choose to leave – but check back soon. This is a thank you, a celebration... read more →
Mar
09
Net Promoter Score - Small Business: I work a lot in the market research and insight industry; a lot of Rippleout thinking is inspired by insight, and how research can lead to more effective marketing in terms of return on investment. One of the key trends, especially within big business,... read more →
Feb
11
What Mondegreens Can Tell You About Marketing: I myself have a fantastic talent for mishearing song lyrics – a very specific (but common) example of a mondegreen; the term for when individuals hear words differently to how they have been said. A couple of classics from my own experience include,... read more →
Dec
19
A week or so ago we spent a morning with a client discussing a new website they wanted to purchase and build, with a view to expanding their range whilst targeting a different audience. The key issue, however, was that they weren't sure of the right domain name - their... read more →
Nov
27
Inbound marketing is an approach to marketing and lead generation which involves creating channels which bring the visitor to the business or organisation, rather than the organisation having to actively seek new customers.[responsive] [/responsive] A simple comparison would be between blogging (creating... read more →