It’s November, which predictably means two things. First, I’m being forced to sit through episodes of the X Factor whenever I’m at home, which inevitably means I spend more time in the office, and second: the Christmas email newsletters have begun. {Tweet} If you’re reading this in the US then... read more →
Nov
11
Oct
25
In a world where we are increasingly social and inter-connected, the concept of social proof in marketing has been talked about more and more. As a concept, social proof is one we all probably recognise. In short, it’s the phenomenon centered around the fact that individuals often do the things... read more →
Oct
19
We’ve been talking a lot of the Rippleout Blog recently about consumer psychology, and how important other people, and trying to understand them, is to a small business. However, whilst this is always really interesting, it’s also somewhat blue sky. So, for this week, we’re going to bring it a... read more →
Oct
10
A couple of weeks ago in this blog we covered a concept called reciprocity – essentially, a common mental trait among humans which means we are prone to reciprocate gifts given to us, whether we expected to receive them or not. Normally, we’d leave this topic for a while, but... read more →
Sep
27
Use of the anchoring effect in marketing takes advantage of a flaw within the human mind which means we do not consider the value of an option based on its intrinsic value. Rather, we compare different offers against one another; we make decisions based on comparative values. In short, through... read more →
Sep
21
Reciprocity is a potentially powerful tool in the marketing toolbox for any small business owner – it is something that affects the vast majority of people each and every day, but which is often overlooked by those without a basic knowledge of it. As such, we’ve created this short guide... read more →
Sep
15
In recent weeks I’ve been carrying out some interviews to help select a new member of the marketing team for a company I work for an awful lot. Something I’m always interested to know for more junior roles is the extent to which the candidate is actually receptive to and... read more →
Sep
02
We’ve been talking about blogs a lot recently here at Rippleout – with three successive posts covering the format in terms of content creation, re-cycling and engaging visitors. However, our Lead Consultant has just come back from Budapest - a brilliant city with a fantastic atmosphere and lots and lots... read more →