Search Engine Optimisation (SEO)
Search engine optimisation (SEO) is an increasingly important tool for businesses of all sizes and should be one of the foremost considerations for any business looking to generate leads through online marketing.
At Rippleout Marketing, we specialise in developing long-term search optimisation strategies which avoid pitfalls associated with changes to search engine algorithms through diversification and developing high quality content. Google and other search engines are increasingly penalising websites for utilising what are called ‘black-hat’ tactics – approaches such as link farming for instance.
We take the time to really understand your business, including the types of keywords and phrases that your clients are likely to type in, and create SEO strategies around this knowledge. There are a number of important elements to search engine optimisation, including inbound links, social sharing, keywords, website structure and page layouts.
While these are all certainly important elements, search engines are increasingly looking to point users towards high quality and up to date content and we firmly believe that this should be a key focus, along with the importance of social signals. As a result, our approach to SEO includes developing blogging strategies, and promoting and recycling content to ensure that you get the most value out of each post, and that these posts can be re-used on an on-going basis in order to drive traffic to your website and thus increase leads.
We understand that SEO is a means to an end, not a vanity project which is an end in itself.
Our Search Engine Optimisation Experience
Our lead consultant specialises in digital marketing and has many years of experience working to develop websites and ensure they rank well on the leading search engines. Elliot has worked on a number of major websites, including leading the web design and search optimisation elements of a major education sector website, as well as taking a UK-based market research company in to the European market through online means. Both these sites now rank on the first page of Google for their respective key words, and they are top for several.
If you are interested in learning more about our search engine optimisation and SEO services feel free to get in touch and we will get back to you as soon as possible.
You can also read more about our SEO offer for local businesses here: SEO Buxton