Welcome to part 3 of our ‘Why Should I Have A Small Business Blog’ series – if you’ve not already, feel free to take a look at part one, about content creation, and part two, about social sharing and re-using material. In this article, we’re going to be looking at a couple of the benefits you can provide to your readers through a blog in terms of engagement, additional features… read more →

Part two of our series on small business blogging builds on the topics covered in our first ‘Why Should I Have A Small Business Blog?‘ article. Just to re-cap, blogs are first and foremost a content source; allowing you the opportunity to create fresh, engaging content for your website which keeps people returning, and the search engines happy. {Tweet} Still, whilst those two things are great – spending 30 minutes… read more →

We quite often get asked several similar questions by our clients, but two of the most common are, we feel, linked. These two questions are: Why should I have a small business blog? and What is the most valuable thing we can do for our online marketing? {Tweet} Now, there are potentially quite a few answers to both of those questions, depending on what your business does, who your target audience… read more →

As human beings, we have a tendency to believe that our decision making is based on rational, well developed and considered thought processes. However, we are all affected by a number of biases – processes inherent within our minds which influence the way we think and the way in which we make decisions. We’ve already covered one such cognitive bias in our post on The Halo Effect, and today we’re… read more →

The results of a recent survey by WordPress Themes suggest that around 85% of individuals buying themes for their WordPress website are looking to customise that theme further – to make their website more individual, or to add additional functionality. However, the figures suggest that only around 35% of those surveyed were using a child theme. {Tweet} A child theme is particularly important if you want to make edits to… read more →

We are pleased to announce our first award nomination – having only been operating for around 4 months! Elliot Simmonds, Lead Consultant at Rippleout Marketing, has been nominated for Business Person of the Year – Under 35 at the Stockport Business Awards.{Tweet} Speaking about being shortlisted, Elliot had the following to say: “Obviously it’s a huge accolade to be on a shortlist of three for such a well-known local awards… read more →

The Halo Effect and small business, or in business in general, is something which has been covered in a few places – particularly in recent years as consumer psychology is increasingly used. {Tweet} In psychology, the Halo Effect is a bias which states that an individual’s overall impression of a person influences their views of that person’s character. For instance, Chris might have only met Nancy once, and he liked… read more →

Ranking high on Google and the other search engines is something that is increasingly important to all businesses – whether large or small – and website page titles are an important part of this. Google and its competitors have become the go to route for people looking to purchase a wide range of products and services, and in order to maximise your chances of being the company they go to,… read more →