Welcome to part 3 of our ‘Why Should I Have A Small Business Blog’ series – if you've not already, feel free to take a look at part one, about content creation, and part two, about social sharing and re-using material. In this article, we’re going to be looking at... read more →
Aug
24
Aug
14
Part two of our series on small business blogging builds on the topics covered in our first 'Why Should I Have A Small Business Blog?' article. Just to re-cap, blogs are first and foremost a content source; allowing you the opportunity to create fresh, engaging content for your website which... read more →
Aug
01
We quite often get asked several similar questions by our clients, but two of the most common are, we feel, linked. These two questions are: Why should I have a small business blog? and What is the most valuable thing we can do for our online marketing? {Tweet} Now, there are... read more →
Jul
26
As human beings, we have a tendency to believe that our decision making is based on rational, well developed and considered thought processes. However, we are all affected by a number of biases – processes inherent within our minds which influence the way we think and the way in which... read more →
Jul
21
The results of a recent survey by WordPress Themes suggest that around 85% of individuals buying themes for their WordPress website are looking to customise that theme further – to make their website more individual, or to add additional functionality. However, the figures suggest that only around 35% of those... read more →
Jul
15
We are pleased to announce our first award nomination – having only been operating for around 4 months! Elliot Simmonds, Lead Consultant at Rippleout Marketing, has been nominated for Business Person of the Year – Under 35 at the Stockport Business Awards.{Tweet}[responsive] Elliot Simmonds Has Been... read more →
Jul
10
The Halo Effect and small business, or in business in general, is something which has been covered in a few places - particularly in recent years as consumer psychology is increasingly used. {Tweet} In psychology, the Halo Effect is a bias which states that an individual’s overall impression of a... read more →
Jun
25
Ranking high on Google and the other search engines is something that is increasingly important to all businesses – whether large or small – and website page titles are an important part of this. Google and its competitors have become the go to route for people looking to purchase a... read more →