When considering social media, one of the key metrics we all look at is the number of followers, re-tweets, likes and favourites etc. – these are of course important, but small business owners need to think about potential return on investment in social media terms. Every minute you spend on Twitter is a minute you could be spending doing something else; every pound you spend on social media management is… read more →
Find Leads Via Twitter – Small Business Marketing Tips: Quick Twitter wins are something that are talked about a huge amount – in fact, it’s said that tweets and hashtags mentioning Twitter itself actually gain more traction on the social media channel and receive more views and wider sharing as a result. Over the coming weeks, we at Rippleout are going to provide you with a few quick wins designed to… read more →
Small Business Marketing Tips – A Brief Introduction to Branding: A lot of small businesses confuse the concept of a brand, with the idea of a logo. For large corporations, or even non-profit organisations (think Cancer Research UK for instance), their brand can be the most valuable asset on the balance sheet. Apple’s brand was worth a little shy of $100 billion in 2013 – much less than the combined… read more →
Small Business Marketing Tips – Market Research: Market research is something that all small businesses should be doing, and it covers a wide range of things, from competitor analysis and keeping a track of your industry on a larger scale, to understanding your individual customers and trying to keep ahead of their expectations. {Tweet} Some of this can be done on your own – there’s no reason why, for instance,… read more →
Managing Customer Relationships As Part of Marketing: Although we at Rippleout Marketing understand that keeping costs to a minimum is a major concern for many of our clients, in the corporate world marketing and lead development is typically a major expenditure. However, small businesses can also learn a lot from their corporate counterparts – including the value of customer relationship management. {Tweet} To take an example, I am a Vodafone… read more →