Preconceptions and Prior Experience in Marketing: Today we’re covering an interesting topic, potentially most useful for those looking to do some market research but also with applications in marketing. The... read more →
Is Marketing Always Important? Given we’re a marketing agency, I feel like you may be able to guess the conclusion that this article may come to when asked 'Is marketing... read more →
Marketing and Decision Fatigue: Decision fatigue is a psychological term for the deterioration of decision making by individuals as they become increasingly fatigued in a cognitive sense; in short hand,... read more →
The sign of a great advert: What's the sign of a great advert? It's hard to say, some adverts cost thousands to produce and have no impact, some are much... read more →
Loss Aversion in Marketing and Business: For those of you who are regular readers of this blog, you’ll know that one of our most popular and most visited topics is... read more →
Talking About Yourself on Social Media: For those of you with a social media account, take a minute to think back through your recent posts. The majority of you will... read more →
The MRS Advanced Certificate in Market and Social Research: I’ve recently taken the exam and completed the coursework for the Advanced Certificate in Market and Social Research methods which is... read more →
Marketing and the Familiarity Principle: Another month, another blog post on consumer psychology and how understanding your customers at a subconscious level can help boost your marketing effectiveness. This month,... read more →