Preconceptions and Prior Experience in Marketing: Today we’re covering an interesting topic, potentially most useful for those looking to do some market research but also with applications in marketing. The idea is quite similar to framing, which we’ve discussed previously on the Rippleout blog. In short, I want to talk about how prior knowledge or experience (i.e. preconceptions) can impact perceptions of later events and later actions. Before we go… read more →
Is Marketing Always Important? Given we’re a marketing agency, I feel like you may be able to guess the conclusion that this article may come to when asked ‘Is marketing always important?’ Still, I’ve recently started working with a client who, despite being a relatively big company (around £1 million in turnover), have almost no presence or profile. When I say almost no profile, I mean that when you Google… read more →
Marketing and Decision Fatigue: Decision fatigue is a psychological term for the deterioration of decision making by individuals as they become increasingly fatigued in a cognitive sense; in short hand, the more decisions you make, or the harder you have to think as part of making those decisions, the worse those decisions become. It’s an odd paradox of society that almost ubiquitously, choice and freedom of choice are seen as… read more →
The sign of a great advert: What’s the sign of a great advert? It’s hard to say, some adverts cost thousands to produce and have no impact, some are much cheaper and a glimmer of genius means they result in sustained value for a brand over a prolonged period of time. If anyone in the world of advertising has a view on what the “ingredients” of a great advert are,… read more →
Loss Aversion in Marketing and Business: For those of you who are regular readers of this blog, you’ll know that one of our most popular and most visited topics is that of consumer psychology and how we can utilise this in marketing – for good, not for evil! Loss aversion is a powerful psychological phenomenon which small business owners (in fact, businesses of all sizes) should be aware of, and… read more →
Talking About Yourself on Social Media: For those of you with a social media account, take a minute to think back through your recent posts. The majority of you will find that most posts are in some way related to you – to what you’re doing, what’s happening in your life, or – if you’re ‘that guy’ – to what type of food you’re eating. This is pretty common. What… read more →
The MRS Advanced Certificate in Market and Social Research: I’ve recently taken the exam and completed the coursework for the Advanced Certificate in Market and Social Research methods which is administered by the Market Research Society (MRS). I’m a big believer in utilising insight in the marketing process – including thinking about your target market, key messages, how marketing can be segmented and better targeted, and a range of other… read more →
Marketing and the Familiarity Principle: Another month, another blog post on consumer psychology and how understanding your customers at a subconscious level can help boost your marketing effectiveness. This month, we explore the familiarity principle – also sometimes known as the Mere Exposure Effect. {Tweet this} What is the Familiarity Principle? In short, the familiarity principle is the tendency among human beings to develop a preference for things (be they… read more →