Preconceptions and Prior Experience in Marketing: Today we’re covering an interesting topic, potentially most useful for those looking to do some market research but also with applications in marketing. The... read more →
Marketing and Decision Fatigue: Decision fatigue is a psychological term for the deterioration of decision making by individuals as they become increasingly fatigued in a cognitive sense; in short hand,... read more →
Loss Aversion in Marketing and Business: For those of you who are regular readers of this blog, you’ll know that one of our most popular and most visited topics is... read more →
Reciprocity Re-Visited – The Spanish Restaurant: I’m on holiday at the moment but it seems wherever you go, you can’t escape a bit of consumer psychology. In this instance, I... read more →
Talking About Yourself on Social Media: For those of you with a social media account, take a minute to think back through your recent posts. The majority of you will... read more →
Marketing and the Familiarity Principle: Another month, another blog post on consumer psychology and how understanding your customers at a subconscious level can help boost your marketing effectiveness. This month,... read more →
What Mondegreens Can Tell You About Marketing: I myself have a fantastic talent for mishearing song lyrics – a very specific (but common) example of a mondegreen; the term for... read more →
A couple of weeks ago in this blog we covered a concept called reciprocity – essentially, a common mental trait among humans which means we are prone to reciprocate gifts... read more →