The sign of a great advert: What’s the sign of a great advert? It’s hard to say, some adverts cost thousands to produce and have no impact, some are much cheaper and a glimmer of genius means they result in sustained value for a brand over a prolonged period of time. If anyone in the world of advertising has a view on what the “ingredients” of a great advert are,… read more →
Terry Pratchett: If you’re looking for a marketing post this isn’t it. The vast majority of Rippleout posts are related in some way to marketing, but in this case not. No hard feelings if you choose to leave – but check back soon. This is a thank you, a celebration and a recognition of a man who was both incredibly talented and phenomenally brave. I have to say that hearing… read more →