Is Marketing Always Important? Given we’re a marketing agency, I feel like you may be able to guess the conclusion that this article may come to when asked ‘Is marketing always important?’ Still, I’ve recently started working with a client who, despite being a relatively big company (around £1 million in turnover), have almost no presence or profile. When I say almost no profile, I mean that when you Google… read more →
Marketing and the Familiarity Principle: Another month, another blog post on consumer psychology and how understanding your customers at a subconscious level can help boost your marketing effectiveness. This month, we explore the familiarity principle – also sometimes known as the Mere Exposure Effect. {Tweet this} What is the Familiarity Principle? In short, the familiarity principle is the tendency among human beings to develop a preference for things (be they… read more →
A week or so ago we spent a morning with a client discussing a new website they wanted to purchase and build, with a view to expanding their range whilst targeting a different audience. The key issue, however, was that they weren’t sure of the right domain name – their brand name already being owned by them. As such, we spent a good few hours going through a number of… read more →
We’ve been talking about blogs a lot recently here at Rippleout – with three successive posts covering the format in terms of content creation, re-cycling and engaging visitors. However, our Lead Consultant has just come back from Budapest – a brilliant city with a fantastic atmosphere and lots and lots of bars! So, as a change, we’re going to look at one of the more interesting movements currently happening in… read more →
The Halo Effect and small business, or in business in general, is something which has been covered in a few places – particularly in recent years as consumer psychology is increasingly used. {Tweet} In psychology, the Halo Effect is a bias which states that an individual’s overall impression of a person influences their views of that person’s character. For instance, Chris might have only met Nancy once, and he liked… read more →
Small Business Marketing Tips – A Brief Introduction to Branding: A lot of small businesses confuse the concept of a brand, with the idea of a logo. For large corporations, or even non-profit organisations (think Cancer Research UK for instance), their brand can be the most valuable asset on the balance sheet. Apple’s brand was worth a little shy of $100 billion in 2013 – much less than the combined… read more →