Preconceptions and Prior Experience in Marketing: Today we’re covering an interesting topic, potentially most useful for those looking to do some market research but also with applications in marketing. The idea is quite similar to framing, which we’ve discussed previously on the Rippleout blog. In short, I want to talk about how prior knowledge or experience (i.e. preconceptions) can impact perceptions of later events and later actions. Before we go… read more →
Is Marketing Always Important? Given we’re a marketing agency, I feel like you may be able to guess the conclusion that this article may come to when asked ‘Is marketing always important?’ Still, I’ve recently started working with a client who, despite being a relatively big company (around £1 million in turnover), have almost no presence or profile. When I say almost no profile, I mean that when you Google… read more →
Stillage Company Success: With the majority of posts on the Rippleout blog are related to the theory behind marketing, as well as a few observations and thoughts, we thought it was high time to highlight the successes of some of the companies we work with – and where better to start than an industry commonly thought of as being more traditional: engineering. Specifically, JS Burgess Engineering is a stillage company… read more →
The sign of a great advert: What’s the sign of a great advert? It’s hard to say, some adverts cost thousands to produce and have no impact, some are much cheaper and a glimmer of genius means they result in sustained value for a brand over a prolonged period of time. If anyone in the world of advertising has a view on what the “ingredients” of a great advert are,… read more →
Reciprocity Re-Visited – The Spanish Restaurant: I’m on holiday at the moment but it seems wherever you go, you can’t escape a bit of consumer psychology. In this instance, I have to admit that I’m not entirely sure it was planned, but that’s beside the point – it worked! Let’s talk about reciprocity. So, to set the scene, my girlfriend and I went to a restaurant a little down the… read more →
Terry Pratchett: If you’re looking for a marketing post this isn’t it. The vast majority of Rippleout posts are related in some way to marketing, but in this case not. No hard feelings if you choose to leave – but check back soon. This is a thank you, a celebration and a recognition of a man who was both incredibly talented and phenomenally brave. I have to say that hearing… read more →