Reciprocity is a potentially powerful tool in the marketing toolbox for any small business owner – it is something that affects the vast majority of people each and every day, but which is often overlooked by those without a basic knowledge of it. As such, we’ve created this short guide to reciprocity and small business marketing in order to explain the concept, and suggest some potential uses and pitfalls. {Share… read more →
Welcome to part 3 of our ‘Why Should I Have A Small Business Blog’ series – if you’ve not already, feel free to take a look at part one, about content creation, and part two, about social sharing and re-using material. In this article, we’re going to be looking at a couple of the benefits you can provide to your readers through a blog in terms of engagement, additional features… read more →
We quite often get asked several similar questions by our clients, but two of the most common are, we feel, linked. These two questions are: Why should I have a small business blog? and What is the most valuable thing we can do for our online marketing? {Tweet} Now, there are potentially quite a few answers to both of those questions, depending on what your business does, who your target audience… read more →
Managing Customer Relationships As Part of Marketing: Although we at Rippleout Marketing understand that keeping costs to a minimum is a major concern for many of our clients, in the corporate world marketing and lead development is typically a major expenditure. However, small businesses can also learn a lot from their corporate counterparts – including the value of customer relationship management. {Tweet} To take an example, I am a Vodafone… read more →