Is Marketing Always Important? Given we’re a marketing agency, I feel like you may be able to guess the conclusion that this article may come to when asked ‘Is marketing always important?’ Still, I’ve recently started working with a client who, despite being a relatively big company (around £1 million in turnover), have almost no presence or profile. When I say almost no profile, I mean that when you Google… read more →
Stillage Company Success: With the majority of posts on the Rippleout blog are related to the theory behind marketing, as well as a few observations and thoughts, we thought it was high time to highlight the successes of some of the companies we work with – and where better to start than an industry commonly thought of as being more traditional: engineering. Specifically, JS Burgess Engineering is a stillage company… read more →
Reciprocity Re-Visited – The Spanish Restaurant: I’m on holiday at the moment but it seems wherever you go, you can’t escape a bit of consumer psychology. In this instance, I have to admit that I’m not entirely sure it was planned, but that’s beside the point – it worked! Let’s talk about reciprocity. So, to set the scene, my girlfriend and I went to a restaurant a little down the… read more →
Talking About Yourself on Social Media: For those of you with a social media account, take a minute to think back through your recent posts. The majority of you will find that most posts are in some way related to you – to what you’re doing, what’s happening in your life, or – if you’re ‘that guy’ – to what type of food you’re eating. This is pretty common. What… read more →
Marketing and the Familiarity Principle: Another month, another blog post on consumer psychology and how understanding your customers at a subconscious level can help boost your marketing effectiveness. This month, we explore the familiarity principle – also sometimes known as the Mere Exposure Effect. {Tweet this} What is the Familiarity Principle? In short, the familiarity principle is the tendency among human beings to develop a preference for things (be they… read more →
Net Promoter Score – Small Business: I work a lot in the market research and insight industry; a lot of Rippleout thinking is inspired by insight, and how research can lead to more effective marketing in terms of return on investment. One of the key trends, especially within big business, over the last few years has been to measure something called Net Promoter Score, or NPS. Whilst there are several… read more →
It’s November, which predictably means two things. First, I’m being forced to sit through episodes of the X Factor whenever I’m at home, which inevitably means I spend more time in the office, and second: the Christmas email newsletters have begun. {Tweet} If you’re reading this in the US then it may be the case that marketing teams Stateside have still got a couple more big retail days to go… read more →
We’ve been talking a lot of the Rippleout Blog recently about consumer psychology, and how important other people, and trying to understand them, is to a small business. However, whilst this is always really interesting, it’s also somewhat blue sky. So, for this week, we’re going to bring it a little bit closer to home and discuss internal linking within websites. Internal linking is one part of SEO over which… read more →