Marketing and the Familiarity Principle

Marketing and the Familiarity Principle: Another month, another blog post on consumer psychology and how understanding your customers at a subconscious level can help boost your marketing effectiveness. This month, we explore the familiarity principle – also sometimes known as the Mere Exposure Effect. {Tweet this} What is the Familiarity Principle? In short, the familiarity principle is the tendency among human beings to develop a preference for things (be they… read more →