Mobile Friendly Websites and SEO: Small businesses are often encouraged to have an online presence, and we strongly agree with that here at Rippleout! However, having a website is no good if you don’t maintain it, or keep up to date with changes in the online marketing landscape. One such change in the search marketing landscape has recently been announced by Google – and it’s one small business need to… read more →
We’ve been talking a lot of the Rippleout Blog recently about consumer psychology, and how important other people, and trying to understand them, is to a small business. However, whilst this is always really interesting, it’s also somewhat blue sky. So, for this week, we’re going to bring it a little bit closer to home and discuss internal linking within websites. Internal linking is one part of SEO over which… read more →
We quite often get asked several similar questions by our clients, but two of the most common are, we feel, linked. These two questions are: Why should I have a small business blog? and What is the most valuable thing we can do for our online marketing? {Tweet} Now, there are potentially quite a few answers to both of those questions, depending on what your business does, who your target audience… read more →
Ranking high on Google and the other search engines is something that is increasingly important to all businesses – whether large or small – and website page titles are an important part of this. Google and its competitors have become the go to route for people looking to purchase a wide range of products and services, and in order to maximise your chances of being the company they go to,… read more →