Stillage Company Success: With the majority of posts on the Rippleout blog are related to the theory behind marketing, as well as a few observations and thoughts, we thought it was high time to highlight the successes of some of the companies we work with – and where better to start than an industry commonly thought of as being more traditional: engineering. Specifically, JS Burgess Engineering is a stillage company… read more →
Net Promoter Score – Small Business: I work a lot in the market research and insight industry; a lot of Rippleout thinking is inspired by insight, and how research can lead to more effective marketing in terms of return on investment. One of the key trends, especially within big business, over the last few years has been to measure something called Net Promoter Score, or NPS. Whilst there are several… read more →
Managing Customer Relationships As Part of Marketing: Although we at Rippleout Marketing understand that keeping costs to a minimum is a major concern for many of our clients, in the corporate world marketing and lead development is typically a major expenditure. However, small businesses can also learn a lot from their corporate counterparts – including the value of customer relationship management. {Tweet} To take an example, I am a Vodafone… read more →