Mobile Friendly Websites and SEO: Small businesses are often encouraged to have an online presence, and we strongly agree with that here at Rippleout! However, having a website is no good if you don’t maintain it, or keep up to date with changes in the online marketing landscape. One such change in the search marketing landscape has recently been announced by Google – and it’s one small business need to… read more →
A week or so ago we spent a morning with a client discussing a new website they wanted to purchase and build, with a view to expanding their range whilst targeting a different audience. The key issue, however, was that they weren’t sure of the right domain name – their brand name already being owned by them. As such, we spent a good few hours going through a number of… read more →
We’ve been talking a lot of the Rippleout Blog recently about consumer psychology, and how important other people, and trying to understand them, is to a small business. However, whilst this is always really interesting, it’s also somewhat blue sky. So, for this week, we’re going to bring it a little bit closer to home and discuss internal linking within websites. Internal linking is one part of SEO over which… read more →
Welcome to part 3 of our ‘Why Should I Have A Small Business Blog’ series – if you’ve not already, feel free to take a look at part one, about content creation, and part two, about social sharing and re-using material. In this article, we’re going to be looking at a couple of the benefits you can provide to your readers through a blog in terms of engagement, additional features… read more →
The results of a recent survey by WordPress Themes suggest that around 85% of individuals buying themes for their WordPress website are looking to customise that theme further – to make their website more individual, or to add additional functionality. However, the figures suggest that only around 35% of those surveyed were using a child theme. {Tweet} A child theme is particularly important if you want to make edits to… read more →
Ranking high on Google and the other search engines is something that is increasingly important to all businesses – whether large or small – and website page titles are an important part of this. Google and its competitors have become the go to route for people looking to purchase a wide range of products and services, and in order to maximise your chances of being the company they go to,… read more →