In recent weeks I’ve been carrying out some interviews to help select a new member of the marketing team for a company I work for an awful lot. Something I’m always interested to know for more junior roles is the extent to which the candidate is actually receptive to and aware of marketing in their day to day life, and so I often ask if they have a favourite advert… read more →
When considering social media, one of the key metrics we all look at is the number of followers, re-tweets, likes and favourites etc. – these are of course important, but small business owners need to think about potential return on investment in social media terms. Every minute you spend on Twitter is a minute you could be spending doing something else; every pound you spend on social media management is… read more →
Find Leads Via Twitter – Small Business Marketing Tips: Quick Twitter wins are something that are talked about a huge amount – in fact, it’s said that tweets and hashtags mentioning Twitter itself actually gain more traction on the social media channel and receive more views and wider sharing as a result. Over the coming weeks, we at Rippleout are going to provide you with a few quick wins designed to… read more →