Preconceptions and Prior Experience in Marketing: Today we’re covering an interesting topic, potentially most useful for those looking to do some market research but also with applications in marketing. The idea is quite similar to framing, which we’ve discussed previously on the Rippleout blog. In short, I want to talk about how prior knowledge or experience (i.e. preconceptions) can impact perceptions of later events and later actions. Before we go… read more →
Is Marketing Always Important? Given we’re a marketing agency, I feel like you may be able to guess the conclusion that this article may come to when asked ‘Is marketing always important?’ Still, I’ve recently started working with a client who, despite being a relatively big company (around £1 million in turnover), have almost no presence or profile. When I say almost no profile, I mean that when you Google… read more →
Stillage Company Success: With the majority of posts on the Rippleout blog are related to the theory behind marketing, as well as a few observations and thoughts, we thought it was high time to highlight the successes of some of the companies we work with – and where better to start than an industry commonly thought of as being more traditional: engineering. Specifically, JS Burgess Engineering is a stillage company… read more →
Loss Aversion in Marketing and Business: For those of you who are regular readers of this blog, you’ll know that one of our most popular and most visited topics is that of consumer psychology and how we can utilise this in marketing – for good, not for evil! Loss aversion is a powerful psychological phenomenon which small business owners (in fact, businesses of all sizes) should be aware of, and… read more →
Reciprocity Re-Visited – The Spanish Restaurant: I’m on holiday at the moment but it seems wherever you go, you can’t escape a bit of consumer psychology. In this instance, I have to admit that I’m not entirely sure it was planned, but that’s beside the point – it worked! Let’s talk about reciprocity. So, to set the scene, my girlfriend and I went to a restaurant a little down the… read more →
Talking About Yourself on Social Media: For those of you with a social media account, take a minute to think back through your recent posts. The majority of you will find that most posts are in some way related to you – to what you’re doing, what’s happening in your life, or – if you’re ‘that guy’ – to what type of food you’re eating. This is pretty common. What… read more →
Net Promoter Score – Small Business: I work a lot in the market research and insight industry; a lot of Rippleout thinking is inspired by insight, and how research can lead to more effective marketing in terms of return on investment. One of the key trends, especially within big business, over the last few years has been to measure something called Net Promoter Score, or NPS. Whilst there are several… read more →
What Mondegreens Can Tell You About Marketing: I myself have a fantastic talent for mishearing song lyrics – a very specific (but common) example of a mondegreen; the term for when individuals hear words differently to how they have been said. A couple of classics from my own experience include, “I sometimes wish I’d never been boiled in oil” (Queen, Bohemian Rhapsody) and “No Dukes of Hazzard, in the classroom”… read more →