Is Marketing Always Important? Given we’re a marketing agency, I feel like you may be able to guess the conclusion that this article may come to when asked ‘Is marketing always important?’ Still, I’ve recently started working with a client who, despite being a relatively big company (around £1 million in turnover), have almost no presence or profile. When I say almost no profile, I mean that when you Google… read more →
Marketing and the Familiarity Principle: Another month, another blog post on consumer psychology and how understanding your customers at a subconscious level can help boost your marketing effectiveness. This month, we explore the familiarity principle – also sometimes known as the Mere Exposure Effect. {Tweet this} What is the Familiarity Principle? In short, the familiarity principle is the tendency among human beings to develop a preference for things (be they… read more →
What Mondegreens Can Tell You About Marketing: I myself have a fantastic talent for mishearing song lyrics – a very specific (but common) example of a mondegreen; the term for when individuals hear words differently to how they have been said. A couple of classics from my own experience include, “I sometimes wish I’d never been boiled in oil” (Queen, Bohemian Rhapsody) and “No Dukes of Hazzard, in the classroom”… read more →
A couple of weeks ago in this blog we covered a concept called reciprocity – essentially, a common mental trait among humans which means we are prone to reciprocate gifts given to us, whether we expected to receive them or not. Normally, we’d leave this topic for a while, but it has recently been covered in detail in some of the more mainstream press, particularly in America, and so we’re… read more →
Use of the anchoring effect in marketing takes advantage of a flaw within the human mind which means we do not consider the value of an option based on its intrinsic value. Rather, we compare different offers against one another; we make decisions based on comparative values. In short, through the anchoring effect, we ‘anchor’ our decision making process to the surrounding situation, rather than thinking rationally to make the… read more →
Reciprocity is a potentially powerful tool in the marketing toolbox for any small business owner – it is something that affects the vast majority of people each and every day, but which is often overlooked by those without a basic knowledge of it. As such, we’ve created this short guide to reciprocity and small business marketing in order to explain the concept, and suggest some potential uses and pitfalls. {Share… read more →
In recent weeks I’ve been carrying out some interviews to help select a new member of the marketing team for a company I work for an awful lot. Something I’m always interested to know for more junior roles is the extent to which the candidate is actually receptive to and aware of marketing in their day to day life, and so I often ask if they have a favourite advert… read more →
As human beings, we have a tendency to believe that our decision making is based on rational, well developed and considered thought processes. However, we are all affected by a number of biases – processes inherent within our minds which influence the way we think and the way in which we make decisions. We’ve already covered one such cognitive bias in our post on The Halo Effect, and today we’re… read more →