A couple of weeks ago in this blog we covered a concept called reciprocity – essentially, a common mental trait among humans which means we are prone to reciprocate gifts... read more →
Use of the anchoring effect in marketing takes advantage of a flaw within the human mind which means we do not consider the value of an option based on its... read more →
Reciprocity is a potentially powerful tool in the marketing toolbox for any small business owner – it is something that affects the vast majority of people each and every day,... read more →
As human beings, we have a tendency to believe that our decision making is based on rational, well developed and considered thought processes. However, we are all affected by a... read more →
The Halo Effect and small business, or in business in general, is something which has been covered in a few places - particularly in recent years as consumer psychology is... read more →