Preconceptions and Prior Experience in Marketing: Today we’re covering an interesting topic, potentially most useful for those looking to do some market research but also with applications in marketing. The idea is quite similar to framing, which we’ve discussed previously on the Rippleout blog. In short, I want to talk about how prior knowledge or experience (i.e. preconceptions) can impact perceptions of later events and later actions. Before we go… read more →
Stillage Company Success: With the majority of posts on the Rippleout blog are related to the theory behind marketing, as well as a few observations and thoughts, we thought it was high time to highlight the successes of some of the companies we work with – and where better to start than an industry commonly thought of as being more traditional: engineering. Specifically, JS Burgess Engineering is a stillage company… read more →
The MRS Advanced Certificate in Market and Social Research: I’ve recently taken the exam and completed the coursework for the Advanced Certificate in Market and Social Research methods which is administered by the Market Research Society (MRS). I’m a big believer in utilising insight in the marketing process – including thinking about your target market, key messages, how marketing can be segmented and better targeted, and a range of other… read more →
Net Promoter Score – Small Business: I work a lot in the market research and insight industry; a lot of Rippleout thinking is inspired by insight, and how research can lead to more effective marketing in terms of return on investment. One of the key trends, especially within big business, over the last few years has been to measure something called Net Promoter Score, or NPS. Whilst there are several… read more →
In recent weeks I’ve been carrying out some interviews to help select a new member of the marketing team for a company I work for an awful lot. Something I’m always interested to know for more junior roles is the extent to which the candidate is actually receptive to and aware of marketing in their day to day life, and so I often ask if they have a favourite advert… read more →
Small Business Marketing Tips – Market Research: Market research is something that all small businesses should be doing, and it covers a wide range of things, from competitor analysis and keeping a track of your industry on a larger scale, to understanding your individual customers and trying to keep ahead of their expectations. {Tweet} Some of this can be done on your own – there’s no reason why, for instance,… read more →