Marketing and Decision Fatigue: Decision fatigue is a psychological term for the deterioration of decision making by individuals as they become increasingly fatigued in a cognitive sense; in short hand, the more decisions you make, or the harder you have to think as part of making those decisions, the worse those decisions become. It’s an odd paradox of society that almost ubiquitously, choice and freedom of choice are seen as… read more →
Small Business Marketing Tips – Market Research: Market research is something that all small businesses should be doing, and it covers a wide range of things, from competitor analysis and keeping a track of your industry on a larger scale, to understanding your individual customers and trying to keep ahead of their expectations. {Tweet} Some of this can be done on your own – there’s no reason why, for instance,… read more →