Small Business Marketing Tips – A Brief Introduction to Branding: A lot of small businesses confuse the concept of a brand, with the idea of a logo. For large corporations, or even non-profit organisations (think Cancer Research UK for instance), their brand can be the most valuable asset on the balance sheet. Apple’s brand was worth a little shy of $100 billion in 2013 – much less than the combined… read more →
Small Business Marketing Tips – Market Research: Market research is something that all small businesses should be doing, and it covers a wide range of things, from competitor analysis and keeping a track of your industry on a larger scale, to understanding your individual customers and trying to keep ahead of their expectations. {Tweet} Some of this can be done on your own – there’s no reason why, for instance,… read more →