The sign of a great advert: What’s the sign of a great advert? It’s hard to say, some adverts cost thousands to produce and have no impact, some are much cheaper and a glimmer of genius means they result in sustained value for a brand over a prolonged period of time. If anyone in the world of advertising has a view on what the “ingredients” of a great advert are,… read more →
Reciprocity Re-Visited – The Spanish Restaurant: I’m on holiday at the moment but it seems wherever you go, you can’t escape a bit of consumer psychology. In this instance, I have to admit that I’m not entirely sure it was planned, but that’s beside the point – it worked! Let’s talk about reciprocity. So, to set the scene, my girlfriend and I went to a restaurant a little down the… read more →
The MRS Advanced Certificate in Market and Social Research: I’ve recently taken the exam and completed the coursework for the Advanced Certificate in Market and Social Research methods which is administered by the Market Research Society (MRS). I’m a big believer in utilising insight in the marketing process – including thinking about your target market, key messages, how marketing can be segmented and better targeted, and a range of other… read more →
Inbound marketing is an approach to marketing and lead generation which involves creating channels which bring the visitor to the business or organisation, rather than the organisation having to actively seek new customers. A simple comparison would be between blogging (creating content which draws potential leads to the business) and tele-marketing (where individuals actively call out of the business to speak to prospects). The Basics – What is Inbound Marketing?… read more →
We’ve been talking a lot of the Rippleout Blog recently about consumer psychology, and how important other people, and trying to understand them, is to a small business. However, whilst this is always really interesting, it’s also somewhat blue sky. So, for this week, we’re going to bring it a little bit closer to home and discuss internal linking within websites. Internal linking is one part of SEO over which… read more →
Welcome to part 3 of our ‘Why Should I Have A Small Business Blog’ series – if you’ve not already, feel free to take a look at part one, about content creation, and part two, about social sharing and re-using material. In this article, we’re going to be looking at a couple of the benefits you can provide to your readers through a blog in terms of engagement, additional features… read more →
Part two of our series on small business blogging builds on the topics covered in our first ‘Why Should I Have A Small Business Blog?‘ article. Just to re-cap, blogs are first and foremost a content source; allowing you the opportunity to create fresh, engaging content for your website which keeps people returning, and the search engines happy. {Tweet} Still, whilst those two things are great – spending 30 minutes… read more →
We quite often get asked several similar questions by our clients, but two of the most common are, we feel, linked. These two questions are: Why should I have a small business blog? and What is the most valuable thing we can do for our online marketing? {Tweet} Now, there are potentially quite a few answers to both of those questions, depending on what your business does, who your target audience… read more →