Preconceptions and Prior Experience in Marketing: Today we’re covering an interesting topic, potentially most useful for those looking to do some market research but also with applications in marketing. The idea is quite similar to framing, which we’ve discussed previously on the Rippleout blog. In short, I want to talk about how prior knowledge or experience (i.e. preconceptions) can impact perceptions of later events and later actions. Before we go… read more →
Marketing and Decision Fatigue: Decision fatigue is a psychological term for the deterioration of decision making by individuals as they become increasingly fatigued in a cognitive sense; in short hand, the more decisions you make, or the harder you have to think as part of making those decisions, the worse those decisions become. It’s an odd paradox of society that almost ubiquitously, choice and freedom of choice are seen as… read more →