It’s November, which predictably means two things. First, I’m being forced to sit through episodes of the X Factor whenever I’m at home, which inevitably means I spend more time... read more →
In a world where we are increasingly social and inter-connected, the concept of social proof in marketing has been talked about more and more. As a concept, social proof is... read more →
We’ve been talking a lot of the Rippleout Blog recently about consumer psychology, and how important other people, and trying to understand them, is to a small business. However, whilst... read more →
A couple of weeks ago in this blog we covered a concept called reciprocity – essentially, a common mental trait among humans which means we are prone to reciprocate gifts... read more →
Use of the anchoring effect in marketing takes advantage of a flaw within the human mind which means we do not consider the value of an option based on its... read more →
Reciprocity is a potentially powerful tool in the marketing toolbox for any small business owner – it is something that affects the vast majority of people each and every day,... read more →
In recent weeks I’ve been carrying out some interviews to help select a new member of the marketing team for a company I work for an awful lot. Something I’m... read more →
We’ve been talking about blogs a lot recently here at Rippleout – with three successive posts covering the format in terms of content creation, re-cycling and engaging visitors. However, our... read more →