Marketing and Decision Fatigue

Marketing and Decision Fatigue: Decision fatigue is a psychological term for the deterioration of decision making by individuals as they become increasingly fatigued in a cognitive sense; in short hand, the more decisions you make, or the harder you have to think as part of making those decisions, the worse those decisions become. It’s an odd paradox of society that almost ubiquitously, choice and freedom of choice are seen as… read more →