The sign of a great advert: What’s the sign of a great advert? It’s hard to say, some adverts cost thousands to produce and have no impact, some are much cheaper and a glimmer of genius means they result in sustained value for a brand over a prolonged period of time. If anyone in the world of advertising has a view on what the “ingredients” of a great advert are,… read more →
Loss Aversion in Marketing and Business: For those of you who are regular readers of this blog, you’ll know that one of our most popular and most visited topics is that of consumer psychology and how we can utilise this in marketing – for good, not for evil! Loss aversion is a powerful psychological phenomenon which small business owners (in fact, businesses of all sizes) should be aware of, and… read more →